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Art Director: Lauren Norch
Copywriter: Riddhi Ankolekar

Insight: Humans tend to be more passionate about protecting what we deem as having “high value.”


Society, at large, doesn’t bat an eye when it comes to preserving fine art: it’s value intangible, subjective, yet oh-so-important. The World Wildlife Fund is hoping to highlight our planet’s most vulnerable species as worthy of the same reverence by placing them right in the center of iconic pieces. Let's prioritize what we preserve.

Anticipating the virality of the campaign, WWF will release merch and all proceeds will go towards conservation efforts.



“Art is never finished, only abandoned.” – Leonardo Da Vinci. 


“Everything has its beauty, but not everyone sees it.” – Andy Warhol.

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